It's difficult for smaller companies to compete with
the management capacity of large chain stores or franchise operations. However, small
companies can act more quickly than big companies. So, if you know what to monitor and
where to get information, your business can be as successful as any.
Consider the following ideas for saving time and money and making your business more
profitable.
1. To sell right, you have to buy right. If you're
going to offer your customers prices that are competitive, you must first buy
competitively. Attend wholesale auctions, buy factory direct where possible, and establish
a buying co-op with other small but noncompeting businesses.
2. Treat your customers right and they'll keep coming back.
Customer service pays off in higher profits. Your entire staff should be aware that it is
the customer who provides the money to meet payroll and pay for future salary increases.
3. Learn from other small businesspeople. Develop a
circle of friends in similar businesses around the country. Discuss ideas and business
problems with them on a regular basis. You'll find out what others are doing to manage
problems with inventory, receivables, personnel, fixed assets, computers, etc.
4. Try new ideas. Be innovative and unconventional
when necessary. The fact that something isn't currently being done in your industry or in
your area shouldn't keep you from trying something different if it will give you a better
product or better service for your customers.
5. Ask your employees. Companies that ask employees
for suggestions get good results. Your employees are directly involved with both your
customers and your product and are in a good position to suggest improvements.
6. Make costs everyone's concern. Motivate your
employees to be concerned about net profit. They should be as concerned with controlling
costs as with generating sales.
To encourage participation, consider implementing a bonus program based on a percentage
of costs saved.